Why do some speeches make a difference and last forever while others backfire or are forgotten? This 3-session class explores the answers with audio, video and the written word. Listen to Franklin D. Roosevelt's first inaugural and fireside chat, leading a frightened nation to survive the banking crisis, and Churchill steeling Britons to meet the Nazi assault. Watch John F. Kennedy tackle various crises and Martin Luther King call upon the nation to uphold its highest ideals. Compare how two great conservatives, Barry Goldwater and Ronald Reagan in 1964, explain their shared philosophy with vastly differing degrees of success, and then do the same with liberals Walter Mondale and Mario Cuomo in 1984. Unlock the secrets of research, ghostwriting and rhetorical technique that produced some of the most moving spoken words in our history.